(VH) For this moment, we have exclusively interviewed Ponsinh Boutkaska or generally known as Toto. He was born in Lao and raised in Sydney, Australia. Interestingly, Toto is a very young talented man with highly excellent background. His working experiences and his commitment role in the reliable organization such as Levi is highly recognized internationally.
His full name is Ponsinh Boutkaska, and nickname is Toto, and he is 36 years old. He was originally born in Vientiane Laos. Toto has one older sister and one younger sister who both live in Australia. Toto is the middle child and the only boy in the family. Ponsinh's father is 100% Lao from Khuay Daeng Village, and his mother is Mon/Chinese born in Thailand but grew up in Dong Dok in Laos .
Not only Toto is natively spoken in English, but he also is fluent in Lao and Thai. Toto said "...I speak Lao, Thai and English and I can read both Lao and Thai. I first learnt to read Lao in my twenties, so I asked my mother to teach me as she was a teacher in Lao. I have not practiced writing Lao very much so my writing is not very nice... "
Next, we ask him his favorite quote, and he replied "...One of my favorite quotes is that “today is just one of many moments in time” – I try to remind myself if ever I get stressed or if I have a bad day that this will not last forever, and that there will be a beautiful day ahead for me soon... " oto did his schooling in Australia since he was young. Primary school at Mount Pritchard East, high school at Westfields Sports High School, university at the University of New South Wales studying Textile Management, and surprisingly he received his master degree at SASIN Chulalongkorn University in Thailand (Masters of Business Administration). Toto added "... I was also the Class President. My work experience has been with Effem Foods (Pedigree, and Whiskas), Unilever (Regional Comfort, Indochina looking after Pond’s, Vaseline, and also Mongolia), Samsung (Business Development Manager) ... "
Currently, Ponsinh is working at DKSH (Thailand) Limited where he is appointed as the Executive Department Manager for Marketing. We questioned about his main roles in that particular area and his favorite firm that he had been working with, Toto clearly answered "...I look after Levi’s Thailand, Levi’s Cambodia, Levi’s Lao (in the future) and also Docker’s Thailand. The firms that I love the most are Unilever where I got my hands on experience in marketing, and also DKSH (Thailand) Limited where I am able to help change the fashion scene in Thailand because Levi’s is such a big brand... "
Further, we quickly ask him about the difference of the two brands that he is responsible for the marketing strategy and its brand image of the company, he precisely replied "...Levi’s and Docker’s are two brands that are different in their life cycle. Levi’s has been in the Thai market for 60 years already and is one of the strongest brands in Thailand. What Levi’s must do and is currently doing very effectively is to maintain great innovative clothes that is superior to that of our competitors, ensure consumers have a great shopping experience when they come to buy Levi’s, and also have great marketing that captures the attention and loyalty of our consumers..."
