When Levi’s®, world’s legendary fashion denim maker, unveils its latest line, nothing can be usual or ordinary. Although the newly launched ‘Levi’s® Indigo’ is straightly simple, the new fashion jeans shines with ‘modern original’ styles represented both by the two new Levi’s® presenters ‘Ploy Horway’ and ‘Tony Rakkaen,’ and the launch party that features the modern and sophisticated lifestyles in series of contemporary art forms and fashion shows with loads of special guests including the P.P.P., Oh Futon, KITSCH CAT, Yong-Koi, VJ Mike Wong, Chine Mahasamut, and young bacth of artists and celebrities.
Mr. Ponsinh Boutkaska, MarketingManager of Fashion Apparel Division at DKSH (Thailand) Limited, the distributor of Levi® jeanswear and apparel in Thailand, says that Levi’s® Indigo is the new denim collection that reflects the unique charms of being ‘Modern Original’ where personalities shine through the worldy changes. Being ‘Modern Original’ means we combine our own outstanding existence into the ever-changing environments of the world; we are collective, taking in the surrounding elements into own inspirations, we evolve with time, yet we find our own place in the world by being our own distinguished selves.”
The ‘Levi’s® Indigo’ is ‘Modern Original’ in the sense that the denim reflects simplicity of the true-blue denim legend. Patterned from the famed jeans of the 1910s, Levi’s® Indigo boasts the signature triangular size label on the inner waist seam, new stylish belt loop, classic Levi’s® Two Horse on new white-and-blue patch, blue and silver buttons and rivets with triangular embossing, and authentic guarantee of removable stickers with collection-specific graphic with distinctive yellow and blue inner seams.
Also, Mr. Ponsinh says that “At this occasion, Levi’s® also unveils two new Thai fashion idols of ‘Tony Rakkaen’ and ‘Ploy Horwang’ whose unique characters reflect well with the brand’s originalities. Also at the launch party, we also feature a big artsy space for modern artists to express their ‘Modern Originalities.’ There will be all kinds of contemporary art forms of street fashions, photography, music performances which are the creative works of the two presenters and their friends including the P.P.P, Oh Futon, KITSCH CAT, Yong-Koi, VJ Mike Wong, Chine Mahasamut, and young bacth of budding artists and celebrities.
Arts featured at ‘Levi’s® Indigo’ launch reflect the diverse creativities of all forms, such as ‘street – vintage fashion mix’ by Ploy Horwang and her friends from the P.P.P Band. The fashion, with the classic simple look, hides many unique and distinguished details of different styles such as ‘Bad Kids,’ ‘Nerds,’ and ‘Jocks.’ Oh Futon or Hatairat Charoenchaichana whose famous contemporary art forms and graphics bring in her exhibition which mixes hand-free drawing and ‘Motion Graphic’ technique together which, in a way, hightens the electronic spirits of ‘Complilation Electronic’ performance by Thailand’s leading electronic band the KITSCH CAT. In the Art Installation zone, the young photographer Peng Thanaboon Yuntrapanich shows off his edgy works that explored the views of ‘High Contrast,’ while the ‘Trimode’ group showcases their ‘Interior Art Design’ with highlights of the revamped retro furniture pieces.
